Flyers

Flyers are a great way to get your message out to your customers because they can be very effective when designed and written properly, and they are very affordable to create and print. In making the decision to send a flyer to your customers, you need to be clear of the purpose.

People receive flyers, leaflets and brochures everyday and you need to make sure that yours garners a second look, rather than having it head straight to the recycling bin. To do this you need to make sure that your flyer can hook your readers and that it has a clear call to action.

Your hook will generally also be similar to your business’ point of difference as it is what sets you apart from your competitors and what makes your business interesting, unique and important to your customers. This may be your prices, your services, your package deals or your experience, but whatever you use as a hook, make sure it will grab the readers’ attention and hold it long enough for them to find out what you want them to do.

In putting out a call to action to your customers, you are giving them the first reason to hold onto your flyer. Your call to action may be as simple as telling them to call you to find out about a special offer, or to order a new product or to visit your store. When the customer decides to heed the call, they are going to need your flyer with your contact details on it.

In wording your attention grabbing headline and your call to action, make sure your flyers are worded in terms of ‘you’ rather than ‘I’ or ‘we’. This is important because your readers aren’t interested in what ‘we’ do, they are interested in how it can benefit them, ‘you’.

For more information and advice about designing your flyers with a call to action, or to get a quote on printing your next run of flyers, contact the Harlequin Print Group now.

www.harlequinprintgroup.com