Distribution and Mailing

It is not enough to be able to create a perfectly designed, colour coordinated and purposeful printed message for your customers, you also have to apply just as much time and effort to working out how you are going to get the message to your customers, as you did in working out what you wanted to say to them.

It is also important to know what you want your customer to do when they receive your message as this can dictate how it is distributed. There are two main types of marketing – direct and indirect. Direct marketing is when you design your print media and distribution methods to achieve a certain outcome from your customers.

This outcome may be that they complete a sale, visit your store, give you their contact details for future mail outs or call your store. These actions are immediately measurable and you can easily see exactly how effective the distribution of your marketing was. To achieve this result, your distribution must have a clear message and clear instructions and motivations for your customers to do as you need them to do.

Indirect marketing is much easier to achieve as you are simply aiming to put your corporate image and brand into the minds of your customers so that when they come to need the product you are selling, they will think of you. This type of marketing is done on a mass scale and is usually accompanied by mailing out brochures or flyers to your customers.

While you have directly targeted your customers in their homes or offices, you are not directly asking for a response from them. You are just getting your name out there and creating a document which will be retained and referred to when your customers need you.

For more information or advice about the distribution and mailing methods which will suit your business, or to have leaflets or flyers printed for direct or indirect distribution, contact the Harlequin Print Group now.

www.harlequinprintgroup.com