Create Your Concept... Then Decide How It Will Work
Decide on your message, it could be an offer, a service or evan an emotion! Once you have decided on your concept you will need to decide on the mechanic...how it will be actioned.
Be Creative... But Ensure It Can Be Understood By Your Audience!
The message should be creative but... make sure your audience can understand it!. Avoid industry "speak" unless you can be sure that your customers can understand what you mean.
Identify Your Key Selling Points... Explain Them If Required
If your concept has key features that differentiate it from your competition explain how your customers can benefit from these features... but do not forget to explain how to order!
Your Text Is Important... spend A lot Of Time On It!
There is nothing worse than printing 5,000 useless
flyers... Ensure that the text is right... leave it for a while then come back and read it again...then get someone else to "proof" read it.
Do not leave it to the last minute!
There's enough stress in this world... try to leave some "breathing space" you will appreciate the time when you have the
flyers ready days before they are needed!
Above All... Enjoy The Creative Process...And Ask Any Questions, We Are Here To Help...