Business Stationery

Your business probably goes through its fair share of stationery, everything from letter paper, envelopes and note paper but is your stationery towing the company line? No? Well set it to work.

Your stationery should not ever be neglected in the pursuit of your corporate image as you can spend as much money as you like on a graphic designer to create a stunning, meaningful and effective logo and corporate colour scheme but it is useless unless you flaunt it at every opportunity.

Your corporate image is just that, your image and how people see and remember you. If you don’t believe business stationery is important, think about the last dozen letters you received in your letter box and which ones were you drawn to and which did you discard. More importantly, which will you recognize if you see them again?

Exactly, it is the ones with the professionally printed and designed letterheads and envelopes which you remember and which spoke to you as a business which you are happy to be dealing with. Business stationery is about a lot more than just printing your logo onto a letter before you post it, it is about bringing your printed media and business image together in a positive way.

And trust me, your customers can tell if you have just printed your business stationery in house and while they may not consciously make the connection between your slightly crooked logo and the variations in your corporate colours, they will notice that your business stationery is letting the team down.

Therefore, have a print run of business stationery done for your office and see the difference it makes to your communications. You will be able to put all of the time and effort you used to spend on getting your in house letterheads and envelopes to print correctly, onto actually communicating with your customers and working out the best way to meet their needs.

For more advice on designing your business stationery, or to get a quote to print your letterheads and envelopes, contact the Harlequin Print Group now.

www.harlequinprintgroup.com