14 Feb 2018
Here at Harlequin Print and Packaging, we are keen to work with ethical brands; ones that use the world of business to achieve great things. For this reason, we were delighted to join forces on a project with The Wallich; a Welsh Homeless Charity in that gives help and advice to homeless and vulnerable people.
With homelessness being a national concern, especially in Wales, The Wallich wanted to do something different to help and raise money and awareness. Partnering with Harlequin Print and Packaging and John Lewis, the One Knit Wonder was created.
The One Knit Wonder, a unique hat kit, contained everything needed to knit a beanie hat from scratch while helping the charity ‘knit homelessness in the bud’.
Packaged as a Christmas gift, the 1,260 boxes commissioned had completely sold out the weekend before Christmas, raising a total of £12,600.
Mike Walmsley, Corporate Fundraising Manager at The Wallich said:
“We are so grateful to John Lewis Cardiff for helping us do something about homelessness and to Harlequin for donating the packaging, free of charge, and making our vision come to life.”
Cliff Vanstone, Head of Branch, at John Lewis Cardiff said:
“The One Knit Wonder has a serious message but we’re delighted to have worked with The Wallich on a product that is both fun and has helped raise money for a great charity.”
Delme Beddow, one of our Directors here at Harlequin Printing & Packaging said:
“We really wanted to give something back to the community and the partnership with The Wallich and John Lewis came at a perfect time. It’s great that we’ve been able to use our extensive printing and packaging expertise to create something that will have a positive impact on the streets of Wales.”
On the back of the successful campaign, the project has been nominated for a Third Sector Award Cymru, featured in the Most Innovative Fundraising category.