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Why Print Should be your Focus for 2019



Why Print Should be your Focus for 2019

31 Dec 2018

As 2018 draws to a close, most businesses will be looking ahead, exploring ways in which they can streamline their businesses in the new year. For most companies, marketing will be a big focus, wanting to streamline and improve the way to promote their products/services. 

Here at Harlequin, we are thrilled to see more brands placing print advertising as a priority for 2019, with Welsh brands in particular understanding the benefits. 

Today, we dig deeper into the reasons why print should be sewn throughout your business’ marketing plan next year. 

Brand visibility

While digital marketing is hot right now, it is important that as a brand, you do what is right for your business and your specific target audience. So, if you have found that email marketing and the likes is not getting you the ROI you are looking for, printing your way to success is advisable. 

One reason many are revisiting print is the lack of return digital marketing efforts are getting. For example, did you know that 79% of consumers will act upon a printed post while only 45% will act upon an email? 

So, if it is brand visibility you are looking for, don’t simply stick to online adverts and posts. 

Create a more tangible connection between brand and consumer 

The reason we partake in marketing activities in the first place to forge relationships with our target audience. This is something a print campaign can achieve with ease. This is because print engages more of the senses than a digital advert. 

Just think, print has texture, it is visually interesting and can carry a fragrance, meaning print creates tangible and emotional connections between brand and consumer. 

Break through the digital clutter 

The internet is a busy place, with competition everywhere promoting their goods and services. Print, on the other hand, can cut through the digital noise, able to be placed within various elements of the consumer’s environment. 

However, there is a huge argument that print and digital marketing can work together. 

While 90% of people will click on links and advertisements for recognisable brands; brands can use billboards, leaflets and other printed goods to direct customers to their websites. 

Plan your print campaigns in advance 

If you are looking for a reliable, professional printing company to take on your print project, we at Harlequin would love to help. Contact us today for a free quote. 











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