Points of Sale

If you have done your marketing research, you will not be surprised to learn that over 50% of all buying decisions are made at point of sale. So even if you have been able to get customers into your takeaway, restaurant, store or office, they are still not guaranteed sales.

However, by carefully and cleverly combining your existing printed media and advertising with quality point of sale promotions, you gain a new advertising edge and potentially even more sales. Don’t disregard the opportunities within your store or office for their advertising potential. In fact, in house advertising is very effective as you don’t have to worry about paying for space on a billboard, in a magazine or on the side of a bus, as the space you are advertising in is already your own.

In this way you are not restricted by your budget, or by the medium as you can use the walls, the floor, the reception desk or the coffee table in your foyer for your point of sale advertising. While the sky is the limit as to how you utilize point of sale advertising, always remember that is must marry up to your existing printed media, as well as being tasteful and effective from a marketing point of view.

So get your message out there to customers who are already in your store by utilizing posters with your company message, your products, deals, offers or services, your business’ awards, or your membership to industry associations. Use a display stand to make sure that if your customers want to take the information away to think about it, they have what they need at their fingertips at your point of sale.

Use banners to tell your customers as soon as they walk in about your current specials and change them fortnightly, monthly or six monthly as your offers change. And always have your marketing materials on display and in use; if you have printed note pads, make sure your receptionist is using one for phone message, if you have had personalised pens made, make sure they are on the desk for your customers to use when filling out forms or signing a receipt, and if you can, offer these promotional items to your customers as they leave, so they are taking away your business image and your contact details.

For more information about having point of sale advertising produced for your business, contact the Harlequin Print Group now.

www.harlequinprintgroup.com